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The Top 5 Internet Advertising Formats that Make the Most Money
| Advertising Format | Revenues Earned | Percentage of Total | |
|---|---|---|---|
| 1 | Internet search | $10.5 billion | 45% |
| 2 | Banner Ads | $4.9 billion | 21% |
| 3 | Classifieds | $3.2 billion | 14% |
| 4 | Lead Generation | $1.7 billion | 7% |
| 5 | Rich Media | $1.6 billion | 7% |
Special Report
- Internet search remained the largest revenue format in 2008, accounting for 45 percent of the full year revenues, up from the 41 percent reported in 2007.
- Internet advertising revenue in the U.S. totaled $6.1 billion in the fourth quarter of 2008, an increase of 4.5 percent from the 2008 third-quarter total of $5.8 billion, and an increase of 2.6 percent from the 2007 fourth-quarter total of $5.9 billion.
- Annual revenues have increased significantly on a year-over-year percentage and dollar basis for the sixth consecutive year, after declining in 2001 and 2002.
- Online advertising continues to remain concentrated with the ten leading ad-selling companies, which accounted for 72 percent of total revenues in the fourth quarter of 2008, up slightly from the 69 percent reported for the fourth quarter of 2007.
- The top 50 ad companies command 90% of the online ad market.
Tags:
Computers & The Internet, Business, Finance & Industry, Top 5 Most
Sources: IAB Internet Advertising Revenue Report 2009.
List Notes: Data is for the year 2008 in US dollars.
Sources: IAB Internet Advertising Revenue Report 2009.
List Notes: Data is for the year 2008 in US dollars.
