The Top 5 Best Selling Mobile Phone Brands Worldwide in 2012

  Company 2012 Units
(in millions)
2012 Market Share Percent Change
(from 2011)
1 Samsung 385.6 22.0% + 22.0%
2 Nokia 333.9 19.1% - 20.9%
3 Apple 130.1 7.5% + 45.7%
4 ZTE 67.3 3.9% + 18.3%
5 LG Electronics 58.0 3.3% - 32.8%
Tags: Communications, Science & Technology, Business, Finance & Industry, Top 5 Best Selling, Brands & Consumer Products

Sources:  Gartner (February 2013)

List Notes: Data is The Top 5 worldwide mobile phone Sales to end users by vendor for the year 2012. Sales are in millions of units. Percent change in market share is from the year 2011. Gartner Press Release (Feb 2013) : Retrieved Jul 23, 2013.
Best Selling Mobile Phone Brands Worldwide in 2012
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 Facts  
  1. Notable products: Samsung launched its flagship smartphone, the Galaxy S3, in May 2012.
  2. Apple responded with its launch of the iPhone 5 in September, 2012.
  3. Perennial powerhouse Blackberry (formerly Research In Motion--RIM) has been relegated to 8th, missing the Top 5 list, with sales of 34.2 million units and a market share of 2.0%. Though notably absent in new product releases since the Blackberry10 phones would only launch in 2013.
  4. Other notable companies missing the list: Huawei, HTC, and Motorolla.
  5. Looking ahead to 2013, tech industry players Ubuntu/Canonical and Mozilla, are preparing to launch their own smartphone offerings, the Ubuntu Edge and Firefox OS respectively.

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