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The Top 5 Most Valuable Apparel Brands 2009
| Apparel Brand (world headquarters) |
Brand Value 2009 | Brand Value Change | |
|---|---|---|---|
| 1 | Nike (Beaverton, United States) |
$12,59 billion | + 5% |
| 2 | H&M (Stockholm, Sweden) |
$12,13 billion | + 1% |
| 3 | Zara (A Coruña, Spain) |
$8,98 billion | + 4% |
| 4 | Esprit (Ratingen, Germany) |
$4,74 billion | - 28% |
| 5 | Adidas (Herzogenaurach, Germany) |
$3,26 billion | - 28% |
Special Report
- Sales of athletic apparel and footwear in China were up an average 18% in 2010 vs. the same period in 2009, driven by economic recovery and improving living standards.
- In the United States, net spending on back-to-school clothing is down an average 6% year-to-year.
- According to a consumer survey by Grassroots Research about half of sources or more in all European countries surveyed cited a currently stable household financial situation, the number who reported a deteriorating situation was greater in France, Italy, Portugal and Spain than the number who cited an improving situation. In Germany and the U.K., nearly equal numbers reported a deteriorating situation vs. an improving one. The Spain-based Zara, a dynamic purveyor of fast fashion like H&M, was hurt by the weakness of the Spanish economy last year but still appreciated in brand value by 4 percent.
- "Consumers are loyal to luxury brands, whereas mass brands are more interchangeable. " - Milton Pedraza, Luxury Institute
- Amazon.com - stretched beyond its signature books and music to offer apparel brands such as DKNY, Reaction Kenneth Cole, Levi's, Adidas, Izod and Roxy - was worth $21.29 billion, making it the world's third biggest brand in the retail category.
- Millward Brown Optimor. (2010). "BrandZ Top 100". Retrieved November 18th, 2010.
- RCM. (2010). Grassroots Research Market Monitor. Retrieved November 18th, 2010.
- Luxuryinstitute.com (2009). "Women's Wear Daily". http://www.luxuryinstitute.com/press/WWD_070109.pdf Retrieved November 18th, 2010.
Tags:
Business, Finance & Industry, Top 5 Most, Brands & Consumer Products
Sources: Millward Brown Optimor Report:
List Notes: List is ranked according to Apparel brands with the most brand value in U.S. Dollars for the year 2009. Change in value is from the year 2008.
Sources: Millward Brown Optimor Report:
List Notes: List is ranked according to Apparel brands with the most brand value in U.S. Dollars for the year 2009. Change in value is from the year 2008.
