The Top 5 Internet Advertising Formats that Make the Most Money

  Advertising Format Revenues Earned Percentage of Total
1 Internet search $10.5 billion 45%
2 Banner Ads $4.9 billion 21%
3 Classifieds $3.2 billion 14%
4 Lead Generation $1.7 billion 7%
5 Rich Media $1.6 billion 7%
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 Facts
  1. Internet search remained the largest revenue format in 2008, accounting for 45 percent of the full year revenues, up from the 41 percent reported in 2007.
  2. Internet advertising revenue in the U.S. totaled $6.1 billion in the fourth quarter of 2008, an increase of 4.5 percent from the 2008 third-quarter total of $5.8 billion, and an increase of 2.6 percent from the 2007 fourth-quarter total of $5.9 billion.
  3. Annual revenues have increased significantly on a year-over-year percentage and dollar basis for the sixth consecutive year, after declining in 2001 and 2002.
  4. Online advertising continues to remain concentrated with the ten leading ad-selling companies, which accounted for 72 percent of total revenues in the fourth quarter of 2008, up slightly from the 69 percent reported for the fourth quarter of 2007.
  5. The top 50 ad companies command 90% of the online ad market.
Top 5 facts sources: IAB Internet Advertising Revenue Report 2009.
Tags: Computers & The Internet, Business, Finance & Industry, Top 5 Most

Sources:  IAB Internet Advertising Revenue Report 2009.

List Notes: Data is for the year 2008 in US dollars.
Internet Advertising Formats that Make the Most Money

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