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J.D. Power and Associates 2012 Customer Retention Study
Data is the rate at which automotive brands retain their existing customers. Data is for the United States for the year 2012. The 2012 Customer Retention Study is based on responses from 117,001 new-vehicle buyers and lessees, of which 73,733 replaced a vehicle that was previously acquired new. The study was fielded between February and May 2011 and August and September 2011.