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The Top 5 Most Valuable Global Brands 2012
| Brand (headquarters) |
Brand Value (2012) |
Percent Change (from 2011) |
Founder(s) | |
|---|---|---|---|---|
| 1 | Apple (Cupertino, California, USA) |
$182.95 billion | + 19% | Steve Jobs, Steve Wozniak, Ronald Wayne |
| 2 | IBM (Armonk, New York, USA) |
$115.98 billion | + 15% | Charles Ranlett Flint |
| 3 | Google (Mountain View, California, USA) |
$107.85 billion | - 3% | Larry Page, Sergey Brin |
| 4 | McDonalds (Oak Brook, Illinois, USA) |
$95.18 billion | + 17% | Richard & Maurice McDonald, Ray Kroc |
| 5 | Microsoft (Redmond, Washington, USA) |
$76.65 billion | -2% | Bill Gates, Paul Allen |
Tags:
Computers & The Internet, Science & Technology, Food & Drink, The United States, Brands & Consumer Products
Sources: Millward Brown Optimor Report: Brandz Top 100 Most Valuable Global Brands 2012.
List Notes: Data is the world's most valuable brands ranked by brand value for the year 2012. Figures are in U.S. dollars and percent change is from the year 2011.
The Millward Brown Optimor Report calculates brand value in four steps. step 1: Calculating Branded Earnings, step 2: Calculating Financial Value, step 3: Determining Brand Contribution and Step 4: Calculating Brand Value.
Sources: Millward Brown Optimor Report: Brandz Top 100 Most Valuable Global Brands 2012.
List Notes: Data is the world's most valuable brands ranked by brand value for the year 2012. Figures are in U.S. dollars and percent change is from the year 2011.
The Millward Brown Optimor Report calculates brand value in four steps. step 1: Calculating Branded Earnings, step 2: Calculating Financial Value, step 3: Determining Brand Contribution and Step 4: Calculating Brand Value.
