The Top 5 Best Selling Brands of Whisky Worldwide

  Whisky Brand Company Name
headquarters
Sales
2010
Sales
2009
Percent Change Status
1 Bagpiper Whisky
(Indian Whisky)
United Spirits
(Bangalore, India)
16.39
million cases
16.26
million cases
+ 0.08 Sold in India
2 Officer's Choice Whisky
(Indian Whisky)
Allied Blenders & Distillers
(Mumbai, India)
16.00
million cases
12.00
million cases
+ 33.3 Sold in India
3 Johnnie Walker
(Scotch Whisky)
Diageo
(London, UK)
15.90
million cases
14.50
million cases
+ 9.7 Sold internationally
4 McDowell's No.1 Whisky
(Indian Whisky)
United Spirits
(Bangalore, India)
14.32
million cases
13.52
million cases
+ 5.9 Sold in India
5 Royal Stag
(Indian Whisky)
Pernod Ricard
(Paris, France)
10.39
million cases
8.40
million cases
+ 23.7 Sold in India
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 Facts
  1. Indian whiskies continued to dominate whiskies of the world rankings, accounting for 14 out of the 26 whisky brands and five out of the leading six. the Indian whisky market had a size in excess of 100 million 9-litre cases in 2008 which is around twice that of all the other types of whisky combined, excluding Scotch. Indian whiskies dominated the top 10 positions of the fastest growing brands, in a category that saw double-digit growth in 2008 from an already high base.
  2. United Spirits Limited (USL) is the largest Spirits Company in India and among the top three spirits companies in the world.
  3. Whisky is the largest spirits category in India; local products dominate, although imported whisky is growing and has huge potential for further growth. Indian whisky has been enjoying huge growth as economic prosperity encourages consumers to trade up from local unbranded spirits to branded whisky and other spirits.
  4. Whisky is a shortened form of usquebaugh, which English borrowed from Gaelic (Irish uisce beatha and Scottish uisge beatha). This compound descends from Old Irish uisce, "water", and bethad, "of life" and meaning literally "water of life". It meant the same thing as the Latin aqua vitae which had been applied to distilled drinks since early 14th century.
  5. The non-Scotch whisky market, chiefly comprising Irish, American, Canadian, Indian and Japanese whiskies, is one of the largest growth areas of the global wine and spirits industry. The performance of the three most international non-Scotch whisky categories - US, Canadian and Irish - has been more varied. Irish whiskey is currently the most rapidly rising of the three, accelerating at an impressive rate and rising by 8% CAGR between 2003 and 2008 to reach 4.46 million cases.
Top 5 facts sources: The Drinks International Millionaires Club report 2009, Global market review of world whiskies - forecasts to 2014, various.
Tags: Food & Drink, India, Brands & Consumer Products

Sources:  The Drinks International Millionaires Club report 2011, various.

List Notes: Sales are international, domestic and local sales for the year 2010 in millions of 9-litre cases. Percent change is from the year 2009. Bagpiper Whisky, Officer's Choice Whisky, McDowell's No.1 Whisky, and Royal Stag whisky are sold domestically and/or locally in India only. Johnnie Walker whisky is sold internationally. List last updated on January 7th, 2012.
Best Selling Brands of Whisky Worldwide

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