The Top 5 Best Selling Alcohol Brands Worldwide

  Spirit Brand Company Name
(headquarters)
Global Sales Percent Change
1 Jinro
(soju)
Jinro Limited
(Seoul, South Korea)
61.38 million cases (domestic/local only) - 4.5%
2 Smirnoff
(vodka)
Diageo
(London, UK)
24.70 million cases (international) + 1.2%
3 Lotte Liquor
(soju)
Lotte Liquor BG
(Seoul, South Korea)
23.90 million cases (domestic/local only) + 5.5%
4 Emperador
(Brandy)
Alliance Global Group
(Philippines)
20.10 million cases (domestic/local only) + 109.4%
5 Bacardi
(rum)
Bacardi
(Hamilton, Bermuda)
19.56 million cases (international) + 1.5%
Tags: Top 5 Best Selling, Food & Drink, Brands & Consumer Products

Sources:  The Drinks International Millionaires Club report 2012.
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List Notes: Sales are for brands of spirits sold domestically, locally and internationally for the year 2011 in millions of 9-litre cases. The term, (domestic/local only), means the brand is not sold internationally and is only sold and consumed in the country that produces them. Percent change is from the year 2010. List is latest available data as of January 2014.
Best Selling Alcohol Brands Worldwide
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