Business, Finance & Industry
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Millwardbrown. (2103). "BrandZ Top 100 Most Valuable Global Brands 2013." Please visit the source of the data here.
Data is the top 5 world's most valuable brands ranked by brand value for the year 2013. Figures are in U.S. dollars and percent change is from the year 2012. The Millward Brown Optimor Report calculates brand value in four steps. step 1: Calculating Branded Earnings, step 2: Calculating Financial Value, step 3: Determining Brand Contribution and Step 4: Calculating Brand Value.